Illustration for article titled The Pandemic Is Delaying All Those Cool New GenesesPhoto: Genesis

Not unlike the producers and distributors of No Time To Die, Mulan, and The French Dispatch, the team at Genesis is worried about a launch botched by the Coronavirus pandemic and they’re holding back the 2021 GV80 crossover and redesigned 2021 G80 sedan until later this year.

Automotive News reports that the launches of the two models, originally due for later this summer, will be held back until the autumn. This decision comes as other automakers have decided to hold off on some new product launches until conditions change, among them GM’s new Hummer and Ford’s Bronco, F-150, and Mustang Mach-e.

Illustration for article titled The Pandemic Is Delaying All Those Cool New Geneses

While market conditions are likely a factor in the decision to delay the launch, the company has also placed blame for the slowdown on the EPA, whose emissions testing facilities in Ann Arbor, Michigan were shut down for as part of Michigan’s lockdown efforts aimed at controlling the pandemic. This shutdown prevented Genesis from getting its new models’ mileage and emissions statistics certified in order to pave the way for US market sales.

Illustration for article titled The Pandemic Is Delaying All Those Cool New Geneses

In addition to the EPA certification hiccup, Genesis is also looking to position itself to take advantage of any recovery in auto sales later this year with these two new models. The GV80 is the brand’s first crossover and it is counting on the model to grow the brand’s market share against competitors from Germany and Japan.

Genesis has already priced both the GV80 and the redesigned G80 to position them favorably in relation to their more established rivals. Whether they will find converts from other brands remains to be seen. They’ll need to if the brand wants to recover from the 25% dip in sales it saw during the first half of the year. Perhaps a few months wait due to the EPA shutdown will do the trick to bring things back on the level once the cars finally launch.

Oh, and about that headline: It seems like Geneses is the plural of Genesis, at least according to the dictionary.

Source


What's Your Reaction?

DISLIKE DISLIKE
0
DISLIKE
LOVE LOVE
0
LOVE
HAHA HAHA
0
HAHA
WOW WOW
0
WOW
admin

0 Comments

Choose A Format
Personality quiz
Series of questions that intends to reveal something about the personality
Trivia quiz
Series of questions with right and wrong answers that intends to check knowledge
Poll
Voting to make decisions or determine opinions
Story
Formatted Text with Embeds and Visuals
List
The Classic Internet Listicles
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
Meme
Upload your own images to make custom memes
Video
Youtube, Vimeo or Vine Embeds
Audio
Soundcloud or Mixcloud Embeds
Image
Photo or GIF
Gif
GIF format